This BAI-funded project investigates the degree to which young Irish migrants maintain their everyday existence of both being ‘at home’ and ‘away’ through new media technologies and their consumption of Irish generated popular culture. A survey entitled ‘Irish Media and Irish Migration’ was completed by almost 150 recent Irish migrants and examines the media usage and cultural engagement of this cohort. Industry interviews and the creation of a focus group were undertaken to capture both the wider social impact of emigration as well as how such societal changes came to be reflected in Irish broadcasting content. In the first section we examine media
texts screened in the last decade which address the theme of Irish emigration as well as how such societal changes came to be reflected in Irish broadcasting content. These texts are disproportionately situated within reality and lifestyle genres and appear for the most part to frame migration as a lifestyle choice,

Final report of the project “Redefining and repositioning Public Service Broadcasting in the Digital and Multi-Platform Scenario: Agents and Strategies”.